Interested in starting a business that helps people look and feel better? The hair industry is a prime opportunity. Learn some important facts and statistics before you dive
SET TO GROW
The global haircare market has consistently grown for years and will reach $211.1 billion by 2025. Within that upward trend, men’s personal care is a market expected to expand at a compound annual growth rate (CAGR) of 3.1% over the next six years. Increasing awareness about body image, fashion trends, and the influence of social media are expected to boost an emerging market as men take more pride and spend more time on their grooming care.
POST-COVID VIBES
The overall beauty industry (comprising skincare, cosmetics, haircare, fragrances, and personal care) has been affected by the COVID-19 crisis. There have been widespread retail and salon store closures leading to the weakening sales of various beauty and personal care products globally. As the world reopens, consumers everywhere are (gratefully) ditching their DIY haircuts and beard-scaping in favor of returning to the loving arms of the professionals.
Scissors & Scotch prides itself on providing a welcoming, comfortable, and safety-conscious environment in which our customers can kick back, enjoy a cocktail, and receive an expert barbering service that will help men look and feel their best.
THE FULL CARE PACKAGE
More people are paying closer attention to the long-term effects of the products and methods they use in their grooming routines. “Partly because of COVID, people are more interested in their scalp health,” dermatologist Anjali Mahto told Refinery29. “We know about free radical damage to the skin (for example, how UV and pollution can make skin dull and cause damage) but these things also damage the skin of the scalp and there will be an interest in maintaining scalp health.”
Scissors & Scotch has always prioritized a full-service approach, offering a range of cleansing and conditioning treatments and rejuvenating scalp and skincare refreshes. Our service packages present an innovative model that benefits both the customer and the franchise owner. Our clients receive customized treatments depending on their needs, and franchisees benefit from return business by incentivizing membership and loyalty perks.
THE BUSINESS OF BADASS BARBERING & BEARDS
By 2024, the global male grooming market is estimated to be worth $81.2 billion, a massive share within a more significant industry. The beard grooming market alone is projected to reach $43.1 billion, registering a compound annual growth rate (CAGR) of 7.7 percent over the next five years. The United States makes up a significant portion of the men’s personal care market, with men from all walks of life taking a keen interest in maintaining a well-groomed appearance. More than ever, men are trying out new products and services, all in the name of personal upkeep.
Modern men are no longer satisfied with the clip joints or one-size-fits-most barbershops of the past. Still, neither are they seeking the same services that can be found at the neighborhood beauty salon. A haircut franchise that caters directly to men’s evolving grooming needs while providing a relaxed yet rock-and-roll experience is precisely what the broader hair industry is lacking.
Facial hairstyles are as vast and unique as the men who sport them. Brands that cater to facial hair grooming are enjoying widespread success. Men with all styles are spending more time and money to keep their mutton chops, power beards, and extended goatees looking and feeling terrific.
By offering more than the typical trim and shave treatment, Scissors & Scotch has tapped into an exciting market that provides both customers and franchise owners with a world of new possibilities.
FRANCHISE WITH SCISSORS & SCOTCH
Investing in a haircut franchise with Scissors & Scotch is perfect for trailblazing entrepreneurs who seek to be their own bosses. You’ll be backed by a game-changing brand that is revolutionizing the hair industry with a focus on men’s grooming. We’re all about building you up to meet your goals while having a damn good time doing it.
To learn more about franchising opportunities with Scissors & Scotch, apply now.