Interested in owning a Diesel Barbershop franchise? Raise the bar (a full-service bar at that) and consider owning a Scissors & Scotch instead.
HOW DIESEL DO
The first Diesel Barbershop opened its doors in San Antonio in 2011, and now the brand has locations across Texas, Georgia, Nevada, and Pennsylvania. Diesel customers can enjoy haircuts and neck shaves while watching TV or playing video games. Diesel bills itself as the antithesis of the beauty salon, offering a more masculine atmosphere for customers to discuss sports and pop culture with their barbers and other customers.
Diesel Barbershop attracts franchisees from all walks of life but focuses on prospective candidates with a business leadership background. The brand asks an initial franchise fee of $50,000 with a total initial investment between $336,500 to $413,500. The net worth requirement for prospective Diesel Barbershop franchisees is $500,000, and there’s a cash requirement of $100,000. Ongoing fees include 7.5% royalty and 1% advertising. The terms of their franchise agreement last 20 years, which is at the higher end of most arrangements.
A CLOSER CUT
Scissors & Scotch was launched in 2015 with a single shop and six employees in Omaha, Nebraska. The brand was founded not just to buck the trends of traditional barbershops, but to create something totally new — a concept that revolutionizes men’s grooming with feel-good vibes, killer style and instills confidence in our customers. And while the brand’s roots are in the Midwest, Scissors & Scotch now serves over 20,000 customers in multiple states, with no plans to slow down.
Scissors & Scotch offers everything a man could want from a grooming experience, and then some. Scissors & Scotch understands that each customer seeks a different experience when they come through our doors. Some want a simple shave or haircut. Some want a relaxing, spa-like experience, and others want to listen to great music and enjoy a cocktail or a cold one from our full-service bar. Scissors & Scotch shoehorns in as many little luxuries as possible to make this one helluva styling experience for a modern grown-ass man.
INVESTING WITH SCISSORS & SCOTCH
Scissors & Scotch is looking for entrepreneurs who want to expand their portfolios, get into a growing and recession-resistant industry, and invest with a winning brand. The initial franchise fee to become a Scissors & Scotch owner is $50,000, with a total initial investment between $386,300 and $680,750. With net worth requirements of just $375,000 and a minimum cash requirement of $170,000, the financials are comparable to a Diesel Barbershop franchise.
If those numbers don’t convince you, try these: In 2021 alone, Scissors & Scotch saw a total revenue of $12,620,933. The average unit volume (AUV) of a Scissors & Scotch location is $$1,071,889* with an average revenue of $$51.92per booking.
*For shops open a minimum of 12 months.
We are fully invested in the success of our franchisees. After all, you’re the ones that make us look good. To that end, Scissors & Scotch employs a team of experts to assist you in every aspect of the business, from market analysis and training to site selection/buildout and operational support. From the moment you sign on to own a Scissors & Scotch location, we are partnered with you every step of the way.
We want all our customers to look good and feel good. Our goal for franchisees is to have you all capitalizing on the support of an expert-led brand as you make your mark in your communities.