Interested in owning a spa franchise that’s more than just another haircut or massage place? Find out the more intriguing opportunities that exist, and how you can own one.
Spa Game
Exploring opening a spa can lead you down a rabbit hole of franchise options. The desire to be pampered has skyrocketed during the pandemic, and there’s a mind-numbing variety of spa experiences on offer. Do you choose a day spa, med spa, massage spa, beauty spa, or a luxury spa, to name a few? You want your business to stand head and shoulders above the rest, so differentiating yourself is key. The spa industry offers franchised business opportunities beyond your run-of-the-mill massage palace or haircut joint. Since you know you want to put a twist on a familiar theme, let’s explore beyond beauty industry options you may have heard of and consider something new and different.
More Than Skin Deep
Beyond beauty, consumers are looking for experiences post-pandemic that help them feel renewed inside and out. Consumer demand for spa treatments is up 40% compared to pre-pandemic levels. An estimated 49% of consumers plan to spend their hard-earned cash on more luxurious treatments after nearly two years of doing their own grooming (or…not) at home. This pent-up demand for spa services leads to some pretty interesting spa ideas, as consumers are more willing than ever to try something new. Here a few:
Routine Refresh
Many spas now offer make-over services and makeup lessons, as well as blow-outs, hair styling, and makeup application for special occasions like weddings or a big night out (remember those?). These franchises can also focus on in-store retail and e-commerce, a pandemic-resistant business strategy, selling the products clients fall in love with during their services like makeup, skin care and hair care products, and supplements touting overall wellness.
Float Your Troubles Away
Stress can wreak havoc on a person’s wellbeing. Ongoing studies show that time in a floatation tank can greatly reduce the negative pull of anxiety. Each tank is big enough for a person to stretch their limbs while effortlessly floating on Epsom-salt filled water heated to body temperature. The tanks are dark and soundproof, and the sensory deprivation allows for a frazzled mind to drift into a meditative state. Benefits are said to include a reduction in the stress hormone cortisol, the symptoms of migraines, depression, PTSD, and anxiety.
Here Comes the Sun(less) Tan
As consumers become more aware of the damaging effects of UV exposure, traditional sunbathing and tanning beds have lost their appeal. Photoaging, or sun damage, causes wrinkles and dark spots, premature aging of the skin, and most detrimentally, skin cancers. Safer spa options include spray tanning in a booth for an evenly applied all-over coating that mimics the effects of the sun minus the damage. A more luxurious option is airbrushing: A salon technician covers your eyes, nose, and mouth, carefully spraying on a natural-looking tan. Spa franchises can also offer sunless tanning lotions and bronzers as part of their retail and e-commerce options.
Man Power
Many spa experiences are designed to appeal to women. But don’t forget about the other half (men!) when considering what kind of spa you’d like to own. More and more, men are becoming hip to the benefits of self-care and grooming because, let’s face it, there’s nothing sexy or professional about gnarly nails, flaking skin, or overzealous body hair. As men adopt healthier lifestyles, the demand for grooming services targeting men is growing. Beyond the haircuts and barbering offered at traditional barber shops, services like nose, ear, and eyebrow waxing, hair coloring and highlighting, and precision shaving are gaining popularity. Consider opening a franchise with men as the star customers and you’ll be fine and dandy.
Scissors & Scotch is a franchise that focuses on traditional barber services along with modern spa offerings in a laid-back environment with speakeasy vibes. We provide our mostly male clientele a unique experience while offering prospective franchisees the opportunity to become a part of our growing brand. Here’s what’s available in your area as we look for new franchise partners to help us expand.
Learn More About Scissors & Scotch
Our male-oriented, spa-like, favorite-watering-hole-meets-barbershop type franchise is an exciting, emergent concept in a booming sector. To see whether Scissors & Scotch is the right spa franchise opportunity for you, apply now by filling out our no-obligation form. One of our franchise representatives will be in touch.